As e-commerce retailers become increasingly digitized, the direct-to-consumer model has revolutionized countless industries, including furniture. Shoppers can now browse an extensive array of styles, materials, and designs, all from the comfort of their homes.
These direct-to-consumer (DTC) furniture brands not only simplify the buying process but often provide cost savings since they bypass traditional retail channels, making quality furniture more accessible to the everyday consumer. Whether you’re a first-time homebuyer looking to furnish your new space, a city dweller with limited space needing functional pieces, or simply someone seeking to refresh your interiors with modern designs—these DTC furniture brands cater to a wide array of needs and preferences.
Navigating the multitude of available options may seem daunting, but identifying quality brands can ensure you make a purchase that enhances your living space and stands the test of time. Below, is our list of the best DTC furniture brands of 2023.
Burrow is a direct-to-consumer brand based in New York that offers customizable furniture that’s designed for urban living. The retailer’s modular furniture is easy to assemble and disassemble, which makes it perfect for city dwellers who move often from apartment to apartment. Burrow’s sofas, for example, are largely built with a modular design that allows for easy expansion or reconfiguration. Customers can choose from a wide array of fabric finishes, colors, and even leg styles, making customization easy.
The company’s commitment to sustainability is also notable, making efforts to reduce packaging waste and use sustainably sourced materials. While the price point may be higher, many consumers find the investment worthwhile for the longevity and flexibility of the pieces.
Vancouver-based Article has made a name for itself in the direct-to-consumer furniture market with its modern, stylish, and affordable pieces that cater to a variety of tastes. The brand’s aesthetic leans toward mid-century and Scandinavian designs, offering clean lines and organic shapes that effortlessly blend functionality and style.
One of the notable aspects of Article is its commitment to simplicity, not only in design but also in its shopping experience. They offer a flat shipping fee and a 30-day satisfaction guarantee.
Joybird is a direct-to-consumer brand known for its bright, vibrant, and customizable furniture. The brand is particularly popular for its mid-century modern designs, a style that blends function with a timeless aesthetic.
Many Joybird pieces are made to order, allowing customers to select from various fabrics and finishes to create a product that aligns with their taste. Joybird is also committed to sustainable practices; the brand uses high-quality, responsibly sourced materials and have a recycling program for its furniture. Given their made-to-order model, a potential downside is that Joybird furniture can take several weeks to deliver.
Based in Los Angeles, California, Apt2B is a DTC furniture brand known for its trendy, contemporary designs. Catering primarily to those who love sleek, urban styles, the company provides an array of stylish and functional furniture. It offers a diverse selection of furniture, from sofas and sectionals to beds and home decor, with multiple customization options. The company also offers free delivery nationwide, a 100-day trial period, and a hassle-free return policy, which provides an added layer of convenience and reassurance for customers.
One of Apt2B’s strengths is its price affordability without compromising quality. Keep an eye out for the brand’s sale periods, when pieces are steeply discounted.
5. Interior Define
Chicago-based Interior Define is a standout direct-to-consumer brand offering bespoke furniture that’s stylish yet timeless. All of their sofas are made-to-order, with customers being able to choose their upholstery, legs, and size to perfectly suit their space. The brand offers flat-rate shipping, the price of which varies depending on the item.
One potential drawback could be the lead time for delivery, as the customization process may mean it takes longer to receive your furniture. The brand estimates that made-to-order items will ship in 12 to 15 weeks. Their return policy is also less competitive than other brands, with a 15 percent restocking fee for ready-to-ship items and a 50 percent restocking fee for upholstered, made-to-order items.
Floyd, headquartered in Detroit, is a DTC furniture brand dedicated to creating long-lasting, modular furniture. The brand’s aesthetic leans minimalist, with an emphasis on sustainability. Each piece is designed with care to ensure it serves its purpose while also being easy to assemble and disassemble. This feature, combined with the durable materials used, means Floyd furniture is built to last and to move with you.
Their range includes bed frames, tables, sofas, and shelving systems. One of Floyd’s major selling points is its commitment to sustainability: in fact, they have partnered with Climate Neutral with the goal of becoming the one of the first carbon-neutral furniture brand.
7. Maiden Home
Price Range: $$$ to $$$$
What to Buy: The Dune Sofa ($4250 at Maiden Home) and The Clinton 1-Drawer Nightstand ($1975 at Maiden Home).
Those looking for a higher-end DTC furniture brand should look no further than Maiden Home, which adds a sense of luxury to the space. The company stands out for its emphasis on craftsmanship and quality, with each piece made to order by artisans in North Carolina. Maiden Home offers a variety of sofas, sectionals, chairs, and beds, each customizable with a wide selection of high-quality fabrics and leather.
The company also prides itself on transparency, providing detailed information on the materials used and the process behind each piece. One potential downside is its price point, which reflects the premium materials and craftsmanship involved. However, Maiden Home is a compelling choice for those searching for heirloom-quality, customizable furniture.
How We Chose the Best Direct-to-Consumer Furniture Brands
With so many brands emerging on the market, sorting through all of the available DTC furniture brands can be exhausting for shoppers. In curating this list of the best direct-to-consumer furniture brands, we considered a variety of factors to ensure we provide well-rounded recommendations that cater to different shoppers’ needs and preferences. We looked at price points on the market and aimed to include both more affordable and more high-end options.
We also looked at the brand’s reputation, customer reviews, and longevity in the market to gauge reliability and customer satisfaction. The brand’s commitment to customer service, as evidenced by return policies and warranty provisions, also factored into our selection process. We also took into account the brands’ sustainability practices, considering their use of eco-friendly materials and manufacturing processes.
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