scent profile


This New Scent Profile is Trending Up Thanks to New Home Decorating Styles

  • July 5, 2022

Since the dawn of the COVID-19 outbreak, all consumers, gift-industry reporters, buyers, manufacturers and trend forecasters could talk about was “bringing the outdoors in.” For the last couple of years, nature-inspired décor and wooden home accents have been all the rage, and now a new scent profile in candles and bath-and-body is hitting the trend right on the nose. Though nature-inspired scents — and even incorporating the smell of sandalwood or evergreens into fragrant gifts — isn’t entirely new,  there were a surprising number of products sporting a wood-inspired scent at this June’s Total Home & Gift Market in Dallas. Of course, makers are putting their own twist on the scent profile, and that’s what makes these candles and bath-and-body items some of our favorite finds from Dallas Market Center. Check out some of the captivating scents and decorative candles in the gallery below.

10 Wood-Inspired Scents That Complement ‘Grounded Décor’

No longer does sandalwood reign supreme in scent profiles. Now, manufacturers have incorporated notes of oak, white birch and bamboo, as well as more general scent profiles like “forest floor,” “amber woods,” and “sunlit forest” into the mix. The trending fragrance taps into consumers’ continuing need to connect to nature and feel more grounded. The scent also taps into the trend of more gender-neutral gifts and fragrances.

The idea of a cozy fire, too, has increased in popularity. Alongside the rising demand for fall outdoor décor, fire-pit gathering necessities and camping-themed items, candles now incorporate notes of burning embers and smoke mixed with other complementary profiles like leather or spices.

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Lenise Willis is the editor in chief of Gifts & Decorative Accessories, which has been covering the gift, stationery and home industry since 1917. For

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