The iconic American modern luxury design brand partnered with the SCADpro Design Studio Program to create a collection that reimagines the home office experience
TAYLORSVILLE, N.C., Sept. 19, 2022 /PRNewswire/ — Modern maverick home brand Mitchell Gold + Bob Williams today presented an innovative and future-facing work-from-home collection designed in collaboration with renowned Savannah College of Art and Design (SCAD) and SCADpro, the university’s collaborative research and innovation design studio that pairs forward-thinking companies with the brightest creative students and professors to research and develop inventive concepts and solutions. The exclusive SCAD for Mitchell Gold + Bob Williams Collection comprises two ranges – Alba and Ella – featuring new styles of contemporary desks, chairs and storage solutions. Designed with the same attention to craftsmanship and comfort synonymous with the brand, they bring a truly innovative approach to at-home working.
Mitchell Gold + Bob Williams collaborated with SCADpro beginning in November 2020 and during a specific furniture course from March to May 2021, with deep involvement at the briefing, mid-course and final critique stages. The brand joined with SCAD’s multidisciplinary team of professors, graduate and undergraduate students from the university’s top-ranked degree programs furniture design, industrial design, and illustration to research and design concept collections that balance the functional and holistic requirements of working from home. The result: design-forward silhouettes in elegant finishes, grounded by ergonomics and comfort at every touchpoint. The overall purpose of the project was to target the shift toward remote working, focusing on how, for many, home has become as much about work life and the shifting meaning and use of home as the center of family community life and engagement.
Mitchell Gold + Bob Williams President and CEO, Allison O’Connor notes, “Two pillars of our company attest to how our purpose is to be
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