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What Is ‘Coastal Grandma’ Decor? This Breezy Home Style Is Red-Hot

  • June 21, 2022

Imagine feeling the fresh ocean breeze on a sun porch outfitted with chic (yet comfy) off-white furniture and a bottle of white wine chilling in a pretty ice bucket nearby.

Sound dreamy? We agree—and the look can be yours if you embrace the latest must-have design aesthetic in your home: “coastal grandma.”

This effortless yet curated beach style is a mashup of Diane Keaton‘s home from the Nancy Meyers classic flick “Something’s Gotta Give” and Ina Garten‘s East Hampton manse—with a dash of vintage style thrown in for good measure.

How did coastal grandma become a bona fide decor trend? Via social media, of course. (Truth: It’s TikTok’s world, and we just live in it.)

Thanks to viral posts by influencers on the Tok and ‘Gram, coastal grandma looks are flooding our feeds. The aspirational pictures showcase woven wicker accents, gauzy white curtains, and bunches of peonies and hydrangeas on multiple surfaces. They are a perfect backdrop to long, lazy lunches of cold shrimp and gazpacho.

Ready to live your best beach life? Here’s more about the coastal grandma design backstory and how you can embrace the look this summer.


What is ‘coastal grandma’ decor?

Photo by Sean Litchfield Photography 

Coastal grandma decor (or coastal gran for those in the know) combines tone-on-tone neutrals, natural textures, and minimal accents. Experts add pops of color that evoke the beach, like soft aqua, minty green, light rose, and other pastels.

And since this decor style has a granny component, you’ll no doubt spot vintage finds in the mix—think gorgeous china and grown-up barware.

The OG of coastal grandma decor is probably Martha Stewart. Her three famous properties in Connecticut, New York, and Maine embody this stylish aesthetic.

Why are folks flocking to coastal grandma decor?

Photo by Munger

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