concepts team


How Art Lee Created a Lifestyle Movement with Furniture Brand Rove Concepts

  • October 22, 2023
Art Lee

Almost every business in the modern economy faces the tension between brick-and-mortar and e-commerce. The luxury furniture industry is no different.  

Traditional brick-and-mortar stores have historically been the cornerstone of the luxury furniture industry. These physical showrooms offer customers a tactile and immersive experience, allowing them to touch, feel, and assess the quality of luxurious materials and craftsmanship. Customers often value the personalized service and expertise associated with these upscale retail environments. Unfortunately, these stores have high overhead costs, including rent, utilities, and staff salaries. As consumer preferences change, however, becoming more and more comfortable purchasing everything online, the traditional model is being challenged. 

The rise of online shopping has introduced new opportunities and challenges to the luxury furniture market. E-commerce platforms have enabled furniture brands to expand their reach globally and connect with a wider audience. From newcomers like Wayfair to online arms of traditional industry players like West Elm, online platforms are enabling customers to browse, compare, and purchase furniture from the comfort of their homes.  

Rove Concepts is a modern furniture brand marrying high-quality luxury furniture, modern e-commerce convenience, and various innovative digital tools, with traditional brick-and-mortar showrooms. Rove is more than just a furniture brand, it is a lifestyle movement that curates how people feel at their most intimate and personal moments at home through physicality.  

Over ten years ago, Art Lee founded Rove Concepts as all great entrepreneurs do, by solving a problem he encountered in his own life. Lee quickly saw a massive gap in the market when looking to purchase furniture for his own apartment. Generally speaking, the industry leans towards two extremes: expensive luxury furniture or cheap furniture with dubious durability. Simply put, Lee couldn’t find furniture in the “Goldilocks zone” — something that looked sleek and wouldn’t break the bank, or

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