The fashion-mongers of the city have a new place to make the choicest buys. Freedom Tree, the design studio known for home decor and furnishings is joyfully foraying into womenswear, bringing its debut collection of bold, fresh and free-spirited ensembles to all its stores, including Hyderabad. Rightly titled Fiercely Feminine, the edit is most suitable for the spring and summer season with shirt dresses, mix-match co-ord sets, A-line skirts, and wraps to try on. The 16-pieces collection comes after Freedom Tree first launched a limited edition of unisex resort shirts that earned them a great response, making it natural to expand into apparel.
Speaking to us, Latika Khosla, founder of Freedom Tree shares, “We’ve loved creating collections for the home, but we’ve always seen ourselves as a design brand and have been excited to create lifestyle products too. We hope to continue to introduce more designs and grow our women’s clothing collection. Like with our home collections, we plan seasonal launches of new colours and styles for women’s clothing. You may also find other lifestyle accessories— scarves, scrunchies, totes, and more.” The new collection features skin-friendly fabrics that make them transitional pieces which can be worn at work, play or even party. The pieces will cheer you up with their playful cuts, mood-boosting colour palette and frolic appeal. Telling us about the edit, textile designer Rashi Jain shares, “The edit is conceptualised with an aim to make women feel at home wherever they go! The pieces exude the relaxed and casual spirit of the brand. We are also excited to translate our prints into wearable breathable fabrics and feminine silhouettes.