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ABC Carpet & Home moves its custom furniture program online

  • July 20, 2023

NEW YORK – In a first, ABC Carpet & Home making its custom furniture program available to digital shoppers.

Launched on July 17, the Cobble Hill collection is made in the U.S. exclusively for the fine décor and furniture retailer. The assortment encompasses a variety of modern luxury furniture with frames hand-crafted from Sustainable Forest Initiative (SFI) wood.

The customizable collection features more than 20 frame options, including chairs, ottomans, sectionals, sofas, beds and sleepers. Fabric array spans cotton, velvet, linen, performance blends and boucle. Prices range from $780 to $5,575.

Shoppers can digitally customize the fabrics and colors of each piece of the Cobble Hill collection, the retailer announced, noting Cobble Hill spans more than 80 color and sustainably sourced material options.

“Our exclusive Cobble Hill furniture collection has been core to ABC’s in store assortment for over ten years, and we are thrilled to now offer an expanded selection online with a 360 customization feature in 80+ fabric options and 20+ frames,” said Suki LaBarre, ABC Carpet & Home vice president of merchandising and e-commerce. “Launching this technology online allows us to meet the modern consumer wherever they live and help them feel confident in their online furniture purchases. This decision to invest in technology was a strategic one that allows our customers to grow with us and create unique pieces for their homes that they’ll have for years.”

 

See also: ABC Carpet & Home deal completed

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